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Visual identity rebrand for Heinz's specialty sauce line targeting adventurous Millennials seeking globally-inspired flavors.

Competing against emerging boutique sauce brands. I developed a bold, modern packaging system that highlighted ingredient origins through vibrant color coding and hand-drawn shapes, breaking from Heinz's traditional corporate aesthetic while maintaining brand recognition.

Featuring globally diverse sauces like gochujang, toum, and peri peri, the design emphasized transparency and culinary exploration—key values for the target demographic.
2021, Branding, Packaging
Northwell Health really rocks!
By analyzing and visually representing Northwell Health's billing data the team was able to help patients find doctors in new and powerful ways whilst at the same time allowing Leadership to see valuable referral networks within their systems enabling them to hone their service offerings and mitigate gaps in coverage for their patient population.
Credits Client: Footwear Company IKOS Year: 2021 Industry: Fashion, Lifestyle Region: Ukraine Categories
Art Direction & Design: Photography: Stylist: Model: Branding, Consulting Maryan Ivasyk Irina Gurtovenko, Maryan Ivasyk Kateryna Gemba Max Lipkey
Northwell Health really rocks!
By analyzing and visually representing Northwell Health's billing data the team was able to help patients find doctors in new and powerful ways whilst at the same time allowing Leadership to see valuable referral networks within their systems enabling them to hone their service offerings and mitigate gaps in coverage for their patient population.
Credits Client: Footwear Company IKOS Year: 2021 Industry: Fashion, Lifestyle Region: Ukraine Categories
Art Direction & Design: Photography: Stylist: Model: Branding, Consulting Maryan Ivasyk Irina Gurtovenko, Maryan Ivasyk Kateryna Gemba Max Lipkey
2025, Branding
Visual identity project for the International Dark Sky association to raise awareness about light pollution to urbanites who might be unaware of the hazards.

Drawing light to pollution that we rarely percieve in urban environments, and encouraging people to travel to dark sky sites to see the stars.

Taking inspiration from Art Deco creating informative vector illustrations focusing on the effects of light pollution made the invisible problem visible.

Design outcomes included brochures and posters providing more information.
2025, Branding
The COVID-19 lockdown left many people isolated and seeking ways to cope with stress at home. I designed a guided nature trail experience that introduced meditation practices through wayfinding signage and an accompanying pamphlet.

The visual system used calming natural tones, minimal typography, and easy to read iconography to reduce cognitive load. Each station that eases participants from simple breathing awareness to full grounding techniques.

The design created accessible routine and mindfulness practice for those new to meditation. Alongside the signage, I designed posters and stickers to extend the visual identity into participants daily lives—serving as a reminder reinforcing that sense of calm and clarity.
2025, Branding


Self-directed branding project exploring how a business card could function as both a source of contact and a miniature portfolio piece. These business cards would be then placed in coffee shops for potential clients.

The challenge was creating something that communicated design skill while remaining timeless and versatile across contexts.

I developed a minimal composition pairing clean sans serif, and monochromatic colors with a contrasting gradient element and logo, drawing inspiration from playing cards.

Working in Blender and Cavalry allowed me to showcase the design in a even more dynamic way and pushed my 3D and motion skills, allowing me to prototype and render designs in different mediums.
2025, Branding
Project focusing on creating an engaging multi-disciplanary community for artists in Columbus, Ohio, fostering in person collaboration, communication, process sharing.
Ephemera including posters and stickers using bold colors with monochromatic designed to be eye-catching to attract attention among the noise and increase visibilty.
Etiyene
Eshett
Etiyene is a multi-disciplinary designer crafting design systems and valuing creative expression. Synthesizing his knowlegde of graphic design principles, visual illustration, and music production he creates a outcome tailored to each project. Skilled in packaging design, 3D software, poster design. My aim is to eliminate the gap between taste and skill.« Often experimenting and bridging together different mediums together when he is not doing graphic design work he is often making music which can be heard below!
SERVICES Poster Design Photography Art Direction Audio Production Illustration
Contact
eeshett@gmail.com
614-530-4744
HELLO!